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Orientations
Strategic Guidelines
The strategy to be followed for the campaign will be the Unique Selling Proposition (USP). In other words, with our campaign, we intend to communicate a specific, unique and differentiating feature/advantage of the "I Living Lab" activity, in order to convince/encourage students to participate in this same E³UDRES² activity.
Promise
Benefit: Encourage students to want to participate in an I Living Lab to gain or improve skills in creativity, dynamism, teamwork, and solving challenges in the future.
Campaign
Tone
Cheerful | Demonstrative | Informal | Friendly
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