Marketing Decisions

Campanha informativa sobre o que é um I Living Lab

General guidelines for the campaign

Marketing Goals

Provide relevant information about the operation of an I living lab.

Convey to all students, in a clear way, what an I living lab consists making communication with the target audience more effective.

Target description

The target audience of our campaign are young university students from the Instituto Politécnico de Setúbal. The students are young people active in social networks and intensively use the internet for research, invest in study material, and look for opportunities for internships and Erasmus opportunities.

Advertising Goals

Increase the notoriety of the I Living Lab activity.

Increase the number of students participating in an I Living Lab.